When you decide to put up your Malibu home for sale, you will need to carefully consider the marketing tactics to take.
Whether you are working with a Malibu real estate agent or you have decided to try to sell your home on your own, you will definitely need to participate in the marketing process.
Marketing is something that many people shy away from, but it is an effective way to promote your listing and improve your chances of finding a buyer who will pay as close to your asking price as possible.
If you want to reduce the amount of time it takes to sell your Malibu home, following these marketing tips.
Network with Others
Word-of-mouth promotion is inexpensive and easy to start. If you belong to a local networking group or professional association, let other members know about your Malibu home for sale. These people can share the information with other people they know, making your network more effective and making it more likely that you will attract a potential buyer.
While in-person networking is still important, online marketing has increasingly overtaken traditional methods in real estate marketing. Social media networks are the perfect places to reach potential home buyers. They are visual, and many offer low-cost advertising to help boost the marketing process.
Facebook, Instagram, Pinterest and other social channels are visual mediums, and therefore perfect for showcasing your home for sale.
Many people create Facebook business pages and Instagram accounts to showcase a single listing. If you’re on Pinterest, you can create a whole board devoted to your home for sale.
On Facebook, you can create an album to showcase your Malibu home for sale. Be sure to write captions for each photo, and tell a story of what it would be like to live in the home. Also make sure you include you contact information, and a link to your listing on the MLS or other real estate site.
Let people in your Facebook network know about your listing by sharing your posts to Facebook groups you belong to centered on real estate.
While Twitter does not offer static home pages like the other social networks, you can post tweets with up to four photos and pin it to the top of your feed. Put a link to your listing wherever it’s listed.
LinkedIn, a professional networking site, is also a good resource. However, avoid spamming your networks with messages about your listing, as this can reduce the effectiveness of your campaign.
If you already maintain a popular blog, there is no reason you cannot use the platform to market your Malibu home for sale. Be sure to let your readers know that you plan to do this so they are not surprised when you make this kind of announcement.
Be sure to use relevant keywords, such as location, and type of home. Give all the relevant details and include pictures so interested people can learn more about the property.
If you belong to a blog network, ask other network members to link to your listing or post about it on their own blogs. Blogging, when done properly, can create a great deal of interest.
Spread the Word
Sometimes, good old-fashioned marketing tactics have the greatest impact. Work with your agent to create a flyer that will capture the interest of potential buyers. If possible, hand the flyer out at the supermarket or give it to people at community events. Be sure to get permission from event organizers, if necessary.
Your agent might also suggest creating brochures with all of the relevant details and mailing them to people who have expressed an interest in buying a Malibu home for sale.
Find out if a listing service will mark your property as a featured listing. Featured listings typically appear at the top of the page so buyers see them before they see non-featured listings.
All of these tactics can help you reduce the amount of time it takes to sell your property.
Russell Grether of Compass real estate is a real estate agent based out of Malibu, CA. He specializes in Malibu real estate, Malibu homes for sale, Malibu properties, Malibu land for sale, Malibu rentals and surrounding area real estate from Montecito to the Pacific Palisades.